Innovation in PPC these days is pretty rare. Sure there are new bid management tools coming out regularly, but these are really taking existing bid management strategies and tweaking them. In general, there has been no real innovation there.
By innovation, I'm talking about changes that will truly give clients a significant competitive edge. Something that will blow current PPC strategies wide open and allow the possibility for a number of real-time, more abstract, factors to be accounted for and change PPC ad's accordingly.
Here's a make believe example. The weather in the UK is unpredictable (this summer is a prime example of that!). Imagine if you could take the current weather, in a particular location, and change your ad copy accordingly. In real time. I'll say that again *ahem*, IN REAL TIME.
Perhaps your selling camping clothes and equipment, the weather in the lake district takes an unexpected turn for the worse. It would be prudent to ensure PPC exposure in that area is talking less about the latest North Face summer hiking gear and more about the latest North Face protective clothing. So, spend is decreased on the summer wear, and increased on the protective wear. You're capitalising on an opportunity that didn't exist 10 minutes ago.
Having such a tool would align your PPC ad's to ever changing external factors and ensure your money is spent where you're going to get the best return. In turn, your ads would be more targeted. Ultimately, ensuring a significant increase in response and conversion rates.
It's all about the R.O.I.
The bigmouthmedia boffins have been theorising and pondering over this conundrum for months, and I'm very proud to say that they have developed a system that does all of the above and more.
We call it FUSE.
Do you have an inventory based business? Want to show mow many products you have left in your WIGIG (When Its Gone Its Gone) promotion, or how much stock you have left of Christmas' next big thing? FUSE can do that.
Are you a finance client who deals in FOREX? FUSE can show the current (the here an now!) exchange rates for currencies in your ad copy. FUSE can change spend on your account when a rate falls in favour of a more preferable rate. meaning your still going to get the conversions.
We've been running FUSE quietly on a number of clients over the summer. In every case, spend was used more efficiently and conversions increased. It worked out that over a two week period we saw a typical increase of 38% in conversion rates for clients that used FUSE.
With FUSE it doesn't matter what elements or changes happen in your marketplace,or even the world. it makes everything an opportunity. Ensuring R.O.I. at all times.
That's a big difference from the norm. That's a game changer. That's proper innovation.
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